💡 How does HOOPT make money?

Let’s be real — no truly valuable product is ever really free.
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‍Most “free” apps are built for advertisers. You’re not the customer — you’re the product.

And you swap your most valuable asset — your attention — for a never-ending spectacle, another hit of dopamine.
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Ad-first platforms are paid per thousand impressions on a screen — so that's exactly what they optimize for. Not intention. Not value in your life.

🧑🎨 User-first products flip that model.

And at HOOPT, we believe a truly user-first platform must be user-supported to stay user-led.
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They help us protect and make the best of our time, attention, and agency.
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‍Just like Strava, Whoop, Calm, or Claude — the best products today are powered by simple value exchange:
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Value to you, value back to the company — no third party involved.

🗓️ So what happens in a typical month on HOOPT?

  • You seamlessly add places you can’t wait to visit.
  • Discover new movies & books, inspired on Activity Feed.
  • Capture a quote from a friend that shifts your perspective.
  • Create a photo album out of a museum visit or a gateway.
  • Jot down the name of a restaurant manager as a private note.
  • Save a highlight from a book.
  • Get inspired by a ‘private’ discussion in a community you belong.
  • Choose to live more intentionally — by manifesting what you want.
  • Your life is getting more fun and authentic  — by doing what you love.
  • Organize the scattered bits of your life — and feel just a little clearer.
All that is a value to you.

💳 And when you subscribe to HOOPT+?

  • Say your $8.99 fuels our team to keep building — for you.
  • It lets us innovate continuously, just for you.
  • It keeps HOOPT sustainable, non-manipulative, and ad-free — forever.

We built HOOPT Free to be genuinely valuable on its own and create the powerful foundation. Now Baja releases are rolling out — bringing the next generation of HOOPT+ to life, release by release.

Logging Now & Timeline. Smart Notebook. Quick Capture. Real-Time Search. External & Social Sharing. And your very own Personal AI.

Our goal is simple: HOOPT+ should return meaningfully more value to your life than it costs.
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HOOPT Plus $8.99
HOOPT Premium $20
and HOOPT Pro $200…
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Subscriptions and Baja features are rolling out in time for the holiday season — and HOOPTers are already helping us shape what comes next in Beta. Want in? Ping us to join the HOOPT+ / Baja Beta.

Stay tuned, stay active, stay you.