Here’s the honest answer: We don’t sell your data. We don’t run ads. We don’t clutter your feed with noise. That’s not the HOOPT way.
Instead, we make money only through HOOPT+, our optional premium membership.
So what’s HOOPT+
It’s the layer on top of your already-private HOOPT world — made for super users who want to:
✅ Unlock new AI tools (Community Create & Invite Tool with AI Assist (live), SmartNotebook (’25), SmartJournal (’25), PlanMyDays (’25) and more)
✅ Effortlessly lead and host your communities
✅ Get early access to upcoming features (Desktop & iPad coming in 2025)
✅ Support a product they believe in
Why we do it this way:
Because we want HOOPT to feel like your space — not ours.
Your collections, your people, your vibe. No surveillance. No algorithms nudging your attention. No selling your attention behind the scenes.
We grow when you choose to upgrade — not because we exploit your clicks.
If HOOPT+ ever feels like the next natural step for you, you’ll find it quietly waiting in Settings — no pressure, just possibility.
But whether you go Plus or not, we built this for you. And we’re so glad you’re here.
Thanks for choosing a different kind of internet — one that puts you first.
